{"product_id":"ivy-floral-midi-dress-with-rose-cuff-sleeves","title":"IVY | Floral Midi Dress with Rose-Cuff Sleeves","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eA Dress That Feels Like a Deep Breath\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eSome days call for something that doesn't need effort to look effortless. Ivy is that dress — the one you reach for when you want to feel put-together without thinking twice. The relaxed A-line shape skims the body instead of clinging to it, so you move freely all day, whether that's brunch, a city walk, or an afternoon that turns into evening plans. The voluminous sleeves and sculpted rose cuffs give it a touch of romance that feels special without feeling fussy — the kind of detail people notice and ask about. Slip it on and it does the work for you: comfortable enough for real life, polished enough that you never have to explain the effort.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0917\/1524\/0270\/files\/e20a501f-dfe4-4ca2-86c7-95c6511a2d12.jpg?v=1787840767\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e4 REASONS WHY YOU DESERVE THE IVY DRESS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eEffortless, All-Day Comfort\u003c\/strong\u003e — The relaxed A-line cut moves with you instead of against you, so you can sit, walk, and live your day without adjusting a thing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRomantic Statement Sleeves\u003c\/strong\u003e — Sculptural rose-shaped cuffs turn a simple silhouette into something you'll actually get compliments on.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePockets, Because You Deserve Them\u003c\/strong\u003e — Practical side pockets mean you're not stuck carrying everything in your hands — a small detail that makes a big difference.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWear It Anywhere, Any Way\u003c\/strong\u003e — Dress it down with sandals for easy elegance, or add heels and jewelry to take it from daytime to date night in seconds.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"overflow-x: auto; width: 100%;\"\u003e\u003c\/div\u003e","brand":"Helen \u0026 Ruby Melbourne ","offers":[{"title":"Pink \/ S","offer_id":64731863679353,"sku":"SKU_1787840763227_777","price":84.95,"currency_code":"AUD","in_stock":true},{"title":"Pink \/ M","offer_id":64731863712121,"sku":"SKU_1787840763227_243","price":84.95,"currency_code":"AUD","in_stock":true},{"title":"Pink \/ L","offer_id":64731863744889,"sku":"SKU_1787840763227_979","price":84.95,"currency_code":"AUD","in_stock":true},{"title":"Pink \/ 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