Privacy Policy
Section 1 – What Do We Do With Your Data?
When you purchase something from our store, we collect the personal information you provide, such as your name, address, email address, and other information necessary to process and fulfil your order.
When you browse our store, we may automatically receive information such as your Internet Protocol (IP) address, browser type, device information, and operating system. This information helps us operate, secure, and improve our website.
Email marketing (if applicable): With your consent, we may send you emails about Helen & Ruby, new products, special offers, and other updates. You may unsubscribe at any time using the unsubscribe link included in our emails or by contacting us.
Section 2 – Consent
How do I give consent?
When you provide personal information to complete a transaction, verify your payment method, place an order, arrange delivery, or request a return or refund, you consent to our collecting and using that information for those purposes.
Where we wish to use your personal information for another purpose, such as marketing, we will request your consent where required or provide you with an appropriate opportunity to opt out.
How can I withdraw my consent?
If you change your mind after opting in, you may withdraw your consent for us to contact you or use your personal information for certain purposes by contacting us at:
Withdrawal of consent does not affect processing that was lawfully carried out before your consent was withdrawn.
Section 3 – Disclosure
We may disclose your personal information where required or permitted by law, where necessary to protect our legal rights, or where necessary to provide our services to you.
We may also share information with trusted service providers who assist us with operating our store, processing payments, fulfilling orders, delivering parcels, providing customer support, marketing, analytics, or other business functions.
Section 4 – Shopify
Our store is hosted on Shopify Inc., which provides the e-commerce platform that enables us to sell our products and services to you.
Your information may be stored and processed through Shopify's systems, databases, and service providers in accordance with Shopify's privacy and security practices.
Payment
When you complete a purchase using an available payment method, your payment information is processed securely by our authorised payment providers.
Payment information is handled in accordance with applicable security standards, including the Payment Card Industry Data Security Standard (PCI-DSS), where applicable.
Helen & Ruby does not store your full credit or debit card details.
Section 5 – Third-Party Services
Third-party providers used by Helen & Ruby generally collect, use, and disclose your information only to the extent necessary to perform the services they provide to us.
These providers may include:
- Payment processors
- Shipping and fulfilment providers
- Analytics providers
- Advertising and marketing platforms
- Customer support services
- Website and technology providers
Certain providers may operate in jurisdictions outside Australia. As a result, your personal information may be processed or stored in countries whose privacy laws differ from those in Australia.
We encourage you to review the privacy policies of relevant third-party providers to understand how they handle your information.
Once you leave our website or are redirected to a third-party website or application, this Privacy Policy no longer applies to that third party.
Links
Our website may contain links to external websites. Helen & Ruby is not responsible for the privacy practices, security, or content of external websites. We encourage you to review their privacy policies before providing personal information.
Google Analytics
We may use Google Analytics or similar analytics services to understand website traffic, customer interactions, and website performance. This information helps us improve our website and customer experience.
Section 6 – Security
We take reasonable technical and organisational measures to protect your personal information against loss, misuse, unauthorised access, disclosure, alteration, or destruction.
While we take appropriate precautions, no method of transmission or storage over the Internet can be guaranteed to be completely secure.
Section 7 – Cookies
We use cookies and similar technologies to operate our website, remember customer preferences, improve website functionality, understand how visitors use our website, and support advertising and analytics.
You may manage cookies through your browser settings and, where available, through our cookie consent tools.
Please note that disabling certain cookies may affect some website functions.
Section 8 – Your Privacy Rights
Depending on applicable privacy laws, you may have rights relating to the personal information we hold about you.
These may include the right to:
- Request access to personal information we hold about you
- Request correction of inaccurate or incomplete personal information
- Request information about how your personal information is used
- Withdraw consent where processing is based on consent
- Opt out of certain marketing communications
- Raise a concern or complaint about how your personal information has been handled
We will take reasonable steps to respond to valid privacy requests in accordance with applicable Australian privacy laws.
To make a privacy request, please contact:
We may need to verify your identity before completing certain requests.
Section 9 – Changes to This Privacy Policy
We reserve the right to update this Privacy Policy from time to time.
Any changes will take effect when the updated Privacy Policy is published on this page.
If Helen & Ruby is acquired, merged with another business, reorganised, or otherwise transferred, personal information may be transferred as part of that transaction where permitted by law.
Text Messaging
If you choose to receive text messages from Helen & Ruby, your mobile information will not be shared with third parties or affiliates for their own marketing or promotional purposes without your consent.
Information relating to your text-message opt-in and consent may be shared with service providers that assist us in delivering messages.
Message frequency may vary. Standard message and data rates may apply depending on your mobile provider.
You may opt out of marketing text messages at any time by following the unsubscribe instructions provided in the relevant message.
Contact
For any privacy-related questions or requests, please contact us:
Helen & Ruby
Email: info@helenandruby.com
Customer Service Hours – Melbourne Time
Monday – Friday: 9:00 AM – 5:00 PM
Saturday & Sunday: 12:00 PM – 4:00 PM