Helen & Ruby Melbourne
IVY | Floral Midi Dress with Rose-Cuff SleevesStrictly limited: only 10 handcrafted pieces
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Across Australia
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STRICTLY LIMITED
Handmade, limited quantities.
EVERY 10TH ORDER IS FREE
As a thank you.
CLOSURE SALE UPDATE:
Due to high demand during our Closure Sale, only a limited amount of units are left! If you can still click 'Add to cart' it’s still available.
We're closing our doors for good. Everything must go—once it's sold, that's it. To help clear the shelves faster, we're rewarding you for buying more:
- 10% off 2 items
- 15% off 3 items
- 20% off 4 items
- 25% off 5 or more
A Dress That Feels Like a Deep Breath
Some days call for something that doesn't need effort to look effortless. Ivy is that dress — the one you reach for when you want to feel put-together without thinking twice. The relaxed A-line shape skims the body instead of clinging to it, so you move freely all day, whether that's brunch, a city walk, or an afternoon that turns into evening plans. The voluminous sleeves and sculpted rose cuffs give it a touch of romance that feels special without feeling fussy — the kind of detail people notice and ask about. Slip it on and it does the work for you: comfortable enough for real life, polished enough that you never have to explain the effort.
4 REASONS WHY YOU DESERVE THE IVY DRESS
- Effortless, All-Day Comfort — The relaxed A-line cut moves with you instead of against you, so you can sit, walk, and live your day without adjusting a thing.
- Romantic Statement Sleeves — Sculptural rose-shaped cuffs turn a simple silhouette into something you'll actually get compliments on.
- Pockets, Because You Deserve Them — Practical side pockets mean you're not stuck carrying everything in your hands — a small detail that makes a big difference.
- Wear It Anywhere, Any Way — Dress it down with sandals for easy elegance, or add heels and jewelry to take it from daytime to date night in seconds.
