Rowena | Velvet & Lace Long-Sleeve Maxi Dress

Helen & Ruby Melbourne
Rowena | Velvet & Lace Long-Sleeve Maxi Dress

Name: Rowena | Velvet & Lace Long-Sleeve Maxi Dress
Brand: Helen & Ruby Melbourne
Price: 89.95 AUD
Availability: InStock

Strictly limited: only 10 handcrafted pieces

$89.95 $224.95 Save 60%

★★★★★

Founded in 1999 in Australia

Colour — Brown

Brown

Almost Sold Out

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STRICTLY LIMITED

Handmade, limited quantities.

EVERY 10TH ORDER IS FREE

As a thank you.

CLOSURE SALE UPDATE:

Due to high demand during our Closure Sale, only a limited amount of units are left! If you can still click 'Add to cart' it’s still available.

We're closing our doors for good. Everything must go—once it's sold, that's it. To help clear the shelves faster, we're rewarding you for buying more:

10% off 2 items
15% off 3 items
20% off 4 items
25% off 5 or more

FULLY COVERED, FULLY ELEGANT

Rowena is a floor-length velvet dress with a soft high neckline, long sleeves that gather into lace cuffs, and a wide band of lace that marks the waist. From there the skirt falls in a long, flowing line and finishes in deep lace panels at the hem that move as you walk.

The velvet has a deep, rich sheen in chocolate brown, and because the dress covers you from neck to ankle, it keeps you warm and composed through a winter wedding, a formal dinner or a holiday celebration. Add simple heels and small earrings; the dress does the rest.

Why You'll Love It

• Rich Velvet Sheen: A deep chocolate brown that looks luxurious in every light.

• Lace Where It Counts: Lace at the waist, cuffs and hem for a refined finish.

• Covered And Comfortable: High neck, long sleeves and a floor-length skirt for cooler occasions.

• A Defined Waist: The lace band shapes the middle before the skirt flows out.

Specifications:

Material: Soft velvet with lace detailing

Fit: Fitted through the bodice, flowing through the skirt

Style: High-neck long-sleeve velvet maxi dress with lace waist, lace cuffs and lace hem

Care Instructions: Please follow the care label on the garment

Available Sizes: S-3XL (Check the size chart for your best fit)

Size Chart (CM)

Size	Waist	Length
S	64-70	130
M	70-76	131
L	76-82	132
XL	82-88	133
2XL	88-94	134

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ABOUT HELEN & RUBY MELBOURNE

Elegance isn't about standing out — it's about feeling completely yourself.”

Since 1999, Helen & Ruby Melbourne has stood for timeless design and understated sophistication.

Our collections reflect a dedication to quality craftsmanship, thoughtful details, and a modern interpretation of classic style — inspired by the rhythm and refinement of Melbourne.

1999

Founded in Australia

100%

Carefully selected materials

25+

Years of experience and craftsmanship

OUR COMMUNITY

Customers Wear Helen and Ruby Melbourne with Pride

Buy 2, Get extra 10% OFF

Buy 3, Get extra 15% OFF

Buy 4, Get extra 20% OFF

Buy 5, Get extra 25% OFF

Last chance to secure these, before they're gone for good!

Discount is automatically applied at checkout & items can be combined

COMBINE & GET AN EXTRA 10% OFF!

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My Daughter outside our Store

IMPORTANT NOTICE

We Refund Every 10th Order

With a heavy heart, I must share that Helen & Ruby Melbourne will be closing its doors due to my retirement. This decision has not been an easy one. Letting go of a lifetime of work is never simple, but I believe it is time. I can no longer uphold the standards of excellence that you deserve.

As a farewell and a sincere thank you for your loyalty over the years, we are offering our final handcrafted pieces at exceptional prices. In addition, we will refund the full purchase amount of every 10th order placed. Secure a piece of Helen & Ruby Melbourne history before it is gone for good.

HELEN & RUBY MELBOURNE

Founder & Designer

COMBINE & GET AN EXTRA 10% OFF!

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They can steal your recipe but the sauce won't taste the same.

Mass production can imitate a silhouette, but it can never replace the soul of a garment. Our secret ingredient is the human hand — every stitch is guided with care, precision, and intent. Each design is strictly limited to just 10 pieces. Because anyone can produce a bag, but the feeling of true rarity cannot be manufactured.