Poppy Off-the-Shoulder Floral Maxi Dress

Helen & Ruby Melbourne
Poppy Off-the-Shoulder Floral Maxi Dress

Name: Poppy Off-the-Shoulder Floral Maxi Dress
Brand: Helen & Ruby Melbourne
Price: 88.95 AUD
Availability: InStock

Strictly limited: only 10 handcrafted pieces

$88.95 $222.95 Save 60%

★★★★★

Founded in 1999 in Australia

Almost Sold Out

FREE SHIPPING

Across Australia

30-DAY MONEY-BACK GUARANTEE

Try it risk-free.

STRICTLY LIMITED

Handmade, limited quantities.

EVERY 10TH ORDER IS FREE

As a thank you.

CLOSURE SALE UPDATE:

Due to high demand during our Closure Sale, only a limited amount of units are left! If you can still click 'Add to cart' it’s still available.

We're closing our doors for good. Everything must go—once it's sold, that's it. To help clear the shelves faster, we're rewarding you for buying more:

10% off 2 items
15% off 3 items
20% off 4 items
25% off 5 or more

Meet Poppy, a romantic floral maxi dress designed to create a feminine, elegant look.

Bardot neckline – The off-the-shoulder design and soft long sleeves create a graceful, sophisticated silhouette.

Flowing fit – A defined waist and fluid maxi skirt flatter the figure while adding beautiful movement.

Perfect for – Celebrations, holidays, dinners and spring or summer events.

Features:

Maxi length
Floral print
Off-the-shoulder neckline
Long sleeves
Defined waist

[{"id":64814922072441,"title":"S","option1":"S","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Poppy Off-the-Shoulder Floral Maxi Dress - S","public_title":"S","options":["S"],"price":8895,"weight":0,"compare_at_price":22295,"inventory_management":null,"barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":64814922105209,"title":"M","option1":"M","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Poppy Off-the-Shoulder Floral Maxi Dress - M","public_title":"M","options":["M"],"price":8895,"weight":0,"compare_at_price":22295,"inventory_management":null,"barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":64814922137977,"title":"L","option1":"L","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Poppy Off-the-Shoulder Floral Maxi Dress - L","public_title":"L","options":["L"],"price":8895,"weight":0,"compare_at_price":22295,"inventory_management":null,"barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":64814922170745,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Poppy Off-the-Shoulder Floral Maxi Dress - XL","public_title":"XL","options":["XL"],"price":8895,"weight":0,"compare_at_price":22295,"inventory_management":null,"barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":64814922203513,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Poppy Off-the-Shoulder Floral Maxi Dress - 2XL","public_title":"2XL","options":["2XL"],"price":8895,"weight":0,"compare_at_price":22295,"inventory_management":null,"barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}]

Free Shipping Across Australia.

We ship within Australia using reliable carriers for fast, secure delivery. Free shipping on every order.

Secure Checkout

Your payment is protected with industry-standard security for a safe and seamless shopping experience.

30-Day Money-Back Guarantee

Shop with confidence. You can return or exchange your order within 30 days if it's not the right fit.

ABOUT HELEN & RUBY MELBOURNE

Elegance isn't about standing out — it's about feeling completely yourself.”

Since 1999, Helen & Ruby Melbourne has stood for timeless design and understated sophistication.

Our collections reflect a dedication to quality craftsmanship, thoughtful details, and a modern interpretation of classic style — inspired by the rhythm and refinement of Melbourne.

1999

Founded in Australia

100%

Carefully selected materials

25+

Years of experience and craftsmanship

OUR COMMUNITY

Customers Wear Helen and Ruby Melbourne with Pride

Buy 2, Get extra 10% OFF

Buy 3, Get extra 15% OFF

Buy 4, Get extra 20% OFF

Buy 5, Get extra 25% OFF

Last chance to secure these, before they're gone for good!

Discount is automatically applied at checkout & items can be combined

COMBINE & GET AN EXTRA 10% OFF!

Sale

The Anthea Short Set

Helen & Ruby Melbourne

$199.95 $79.95 Save 60%

Sale

The Arsinoe Short Set

Helen & Ruby Melbourne

$199.95 $79.95 Save 60%

Sale

The Amaryllis Short Set

Helen & Ruby Melbourne

$199.95 $79.95 Save 60%

Sale

The Angelique Short Set

Helen & Ruby Melbourne

$199.95 $79.95 Save 60%

View all

25 products

My Daughter outside our Store

IMPORTANT NOTICE

We Refund Every 10th Order

With a heavy heart, I must share that Helen & Ruby Melbourne will be closing its doors due to my retirement. This decision has not been an easy one. Letting go of a lifetime of work is never simple, but I believe it is time. I can no longer uphold the standards of excellence that you deserve.

As a farewell and a sincere thank you for your loyalty over the years, we are offering our final handcrafted pieces at exceptional prices. In addition, we will refund the full purchase amount of every 10th order placed. Secure a piece of Helen & Ruby Melbourne history before it is gone for good.

HELEN & RUBY MELBOURNE

Founder & Designer

COMBINE & GET AN EXTRA 10% OFF!

Sale

Elena Lace-Paneled Top and Pleated Maxi Skirt Set

Helen & Ruby Melbourne

$199.95 $79.95 Save 60%

Sale

Celeste Velvet Jumpsuit

Helen & Ruby Melbourne

$199.95 $79.95 Save 60%

Sale

Samantha Chiffon Camisole and Trousers Set

Helen & Ruby Melbourne

$199.95 $79.95 Save 60%

Sale

Serena Halter Neck Top and Pleated Trousers Set

Helen & Ruby Melbourne

$199.95 $79.95 Save 60%

View all

53 products

They can steal your recipe but the sauce won't taste the same.

Mass production can imitate a silhouette, but it can never replace the soul of a garment. Our secret ingredient is the human hand — every stitch is guided with care, precision, and intent. Each design is strictly limited to just 10 pieces. Because anyone can produce a bag, but the feeling of true rarity cannot be manufactured.