Helen & Ruby Melbourne

The Fleurette Midi Dress

Strictly limited: only 10 handcrafted pieces

Regular price $79.95 $200.00 Sale price Save 60%
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★★★★★
Founded in 1999 in Australia

The Fleurette Midi Dress

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STRICTLY LIMITED

Handmade, limited quantities.

EVERY 10TH ORDER IS FREE

As a thank you.

CLOSURE SALE UPDATE:

Due to high demand during our Closure Sale, only a limited amount of units are left! If you can still click 'Add to cart' it’s still available.

We're closing our doors for good. Everything must go—once it's sold, that's it. To help clear the shelves faster, we're rewarding you for buying more:

  • 10% off 2 items
  • 15% off 3 items
  • 20% off 4 items
  • 25% off 5 or more

The dress for a slow Saturday. Market in the morning, lunch that runs long, nowhere you have to be.

A sleeveless midi in a coral and sage botanical print, gathered below the bodice into a soft rounded skirt, and Parker & Bennett keeps the neckline high and simple so the print does the talking.

The Details

  • Easy through the waist and hip
  • A cotton and viscose blend with a dry, textured hand
  • Rounded neck and a clean, close armhole
  • Side seam pockets set into the gathers
  • Flat sandals now, a cardigan over the top when it cools

For the woman who wants print without fuss and comfort without looking like she gave up.

The kind of dress that ends up in every photograph from the trip.

Free Shipping Across  Australia.
Free Shipping Across Australia.

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30-Day Money-Back Guarantee
30-Day Money-Back Guarantee

Shop with confidence. You can return or exchange your order within 30 days if it's not the right fit.

ABOUT HELEN & RUBY MELBOURNE

Elegance isn't about standing out — it's about feeling completely yourself.”

Since 1999, Helen & Ruby Melbourne has stood for timeless design and understated sophistication.

Our collections reflect a dedication to quality craftsmanship, thoughtful details, and a modern interpretation of classic style — inspired by the rhythm and refinement of Melbourne.

1999
Founded in Australia
100%
Carefully selected materials
25+
Years of experience and craftsmanship
OUR COMMUNITY

Customers Wear Helen and Ruby Melbourne with Pride

Buy 2, Get extra 10% OFF

Buy 3, Get extra 15% OFF

Buy 4, Get extra 20% OFF

Buy 5, Get extra 25% OFF

Last chance to secure these, before they're gone for good!

Discount is automatically applied at checkout & items can be combined

My Daughter outside our Store
IMPORTANT NOTICE

We Refund Every 10th Order

With a heavy heart, I must share that Helen & Ruby Melbourne will be closing its doors due to my retirement. This decision has not been an easy one. Letting go of a lifetime of work is never simple, but I believe it is time. I can no longer uphold the standards of excellence that you deserve.

As a farewell and a sincere thank you for your loyalty over the years, we are offering our final handcrafted pieces at exceptional prices. In addition, we will refund the full purchase amount of every 10th order placed. Secure a piece of Helen & Ruby Melbourne history before it is gone for good.

H
HELEN & RUBY MELBOURNE
Founder & Designer

They can steal your recipe but the sauce won't taste the same.

Mass production can imitate a silhouette, but it can never replace the soul of a garment. Our secret ingredient is the human hand — every stitch is guided with care, precision, and intent. Each design is strictly limited to just 10 pieces. Because anyone can produce a bag, but the feeling of true rarity cannot be manufactured.