Helen & Ruby Melbourne
VIA™ – Casual Loose Maxi Long Dress

Name: VIA™ – Casual Loose Maxi Long Dress
Brand: Helen & Ruby Melbourne
SKU: DWOD1-AI576001
Price: 89.95 AUD
Availability: InStock

Strictly limited: only 10 handcrafted pieces

$89.95 $224.95 Save 60%

★★★★★

Founded in 1999 in Australia

Almost Sold Out

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STRICTLY LIMITED

Handmade, limited quantities.

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CLOSURE SALE UPDATE:

Due to high demand during our Closure Sale, only a limited amount of units are left! If you can still click 'Add to cart' it’s still available.

We're closing our doors for good. Everything must go—once it's sold, that's it. To help clear the shelves faster, we're rewarding you for buying more:

10% off 2 items
15% off 3 items
20% off 4 items
25% off 5 or more

Effortless Style with Comfort and Elegance

The VIA™ Casual Loose Maxi Long Dress is the perfect combination of comfort and chic design. With its relaxed fit and soft fabric, this dress offers effortless style without compromising on elegance. Featuring a classic round neckline and sleeveless design, it creates a laid-back yet sophisticated look that is perfect for casual outings, beach days, or relaxing at home. Its versatility allows it to be dressed up or down, making it a wardrobe staple.

Why Choose VIA™ – Casual Loose Maxi Long Dress?

Relaxed fit – Provides all-day comfort while maintaining a flattering shape.
Versatile design – Easy to dress up with accessories or keep casual for a relaxed vibe.
Classic round neckline – A timeless design that suits every occasion.
Light and breathable fabric – Perfect for warm days and offers comfort throughout the day.

SPECIFICATIONS:

Style: Casual maxi dress with a loose and comfortable fit
Fit: Relaxed silhouette designed for effortless everyday wear
Occasion: Ideal for casual outings, beachwear, or comfortable lounging

Size Chart (CM)

Size	Bust	Length
S	88	124
M	93	125
L	98	126
XL	103	127
2XL	108	128

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ABOUT HELEN & RUBY MELBOURNE

Elegance isn't about standing out — it's about feeling completely yourself.”

Since 1999, Helen & Ruby Melbourne has stood for timeless design and understated sophistication.

Our collections reflect a dedication to quality craftsmanship, thoughtful details, and a modern interpretation of classic style — inspired by the rhythm and refinement of Melbourne.

1999

Founded in Australia

100%

Carefully selected materials

25+

Years of experience and craftsmanship

OUR COMMUNITY

Customers Wear Helen and Ruby Melbourne with Pride

Buy 2, Get extra 10% OFF

Buy 3, Get extra 15% OFF

Buy 4, Get extra 20% OFF

Buy 5, Get extra 25% OFF

Last chance to secure these, before they're gone for good!

Discount is automatically applied at checkout & items can be combined

COMBINE & GET AN EXTRA 10% OFF!

Sale

The Anthea Short Set

Helen & Ruby Melbourne

$199.95 $79.95 Save 60%

Sale

The Arsinoe Short Set

Helen & Ruby Melbourne

$199.95 $79.95 Save 60%

Sale

The Amaryllis Short Set

Helen & Ruby Melbourne

$199.95 $79.95 Save 60%

Sale

The Angelique Short Set

Helen & Ruby Melbourne

$199.95 $79.95 Save 60%

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25 products

My Daughter outside our Store

IMPORTANT NOTICE

We Refund Every 10th Order

With a heavy heart, I must share that Helen & Ruby Melbourne will be closing its doors due to my retirement. This decision has not been an easy one. Letting go of a lifetime of work is never simple, but I believe it is time. I can no longer uphold the standards of excellence that you deserve.

As a farewell and a sincere thank you for your loyalty over the years, we are offering our final handcrafted pieces at exceptional prices. In addition, we will refund the full purchase amount of every 10th order placed. Secure a piece of Helen & Ruby Melbourne history before it is gone for good.

HELEN & RUBY MELBOURNE

Founder & Designer

COMBINE & GET AN EXTRA 10% OFF!

Sale

Elena Lace-Paneled Top and Pleated Maxi Skirt Set

Helen & Ruby Melbourne

$199.95 $79.95 Save 60%

Sale

Celeste Velvet Jumpsuit

Helen & Ruby Melbourne

$199.95 $79.95 Save 60%

Sale

Samantha Chiffon Camisole and Trousers Set

Helen & Ruby Melbourne

$199.95 $79.95 Save 60%

Sale

Serena Halter Neck Top and Pleated Trousers Set

Helen & Ruby Melbourne

$199.95 $79.95 Save 60%

View all

53 products

They can steal your recipe but the sauce won't taste the same.

Mass production can imitate a silhouette, but it can never replace the soul of a garment. Our secret ingredient is the human hand — every stitch is guided with care, precision, and intent. Each design is strictly limited to just 10 pieces. Because anyone can produce a bag, but the feeling of true rarity cannot be manufactured.